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Module 08 — Building a Real Brand from Dropshipping
Investor Relations and Equity Funding (when bootstrap runs out)
10 min · text · Advanced
Bootstrap got you to A$80k/month. The next push to A$300k/month requires inventory, hires, and ad-spend cycles you cannot fund from cashflow alone. Equity money looks like the answer. For some brands it is. For most dropshippers it is the fastest path to losing the company you spent three years building.
When equity makes sense for an ecommerce brand
Equity is right for a small subset of ecommerce companies:
- High-CAC categories with strong LTV. Beauty, supplements, premium DTC. Where each customer is worth A