A 0.4% store and a 2.5% store look identical to the operator running them. The difference is what gets tested. This module is the testing playbook.
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A Conversion Rate Above 3% — What It Actually Looks Like
· 11 min · video
The five structural elements of a 3%+ store, broken down with screenshot examples.
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Hypothesis-Driven A/B Testing (the only way to learn)
· 10 min · text
Hypothesis structure, sample size math, the 95% confidence trap.
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Heatmaps and Session Recording — The 3 Tools Every Store Needs
· 9 min · video
Hotjar vs Microsoft Clarity vs Lucky Orange — pick one, set up properly, save A$5k/year.
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Reading Conversion Funnels in Shopify Analytics
· 11 min · interactive
Where customers drop, what to fix first, the 80/20 of funnel optimization.
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Mobile-First UX Testing — The 4 Devices You Must Check
· 10 min · video
iPhone 13/14, Samsung S22, iPhone SE, low-end Android — the AU device split.
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Copy Tests That Move the Needle (headline, CTA, benefits)
· 9 min · text
The 3 copy variables worth testing, the 12 that aren't.
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Image and Video Tests — The Asset Variants That Win
· 10 min · video
Hero image, lifestyle vs product, video autoplay vs click — what AU operators learned in 2025.
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When to Stop Testing — Statistical Significance for Operators
· 11 min · interactive
The math you actually need (chi-squared, sample size, MDE), without a stats degree.