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Module 11 — Conversion Rate Optimization & UX Testing
A Conversion Rate Above 3% — What It Actually Looks Like
11 min · video · Intermediate
A store converting at 3% is not better than a store converting at 1%—it is a different business. Same traffic, same product, same ad spend. The difference is five structural elements that compound. Miss one and you have a gallery. Build all five and you have a machine.
The 3% conversion store vs the 0.8% store
On identical AU/global traffic, the same product, and the same marketing spend:
| Metric | 0.8% conversion | 3.0% conversion |
|---|
| Monthly visitors | 5,000 | 5,000 |
| Orders | 40 | 150 |
| AOV | A$45 | A$45 |
| Revenue | A
,800 | A$6,750 |
| COGS @ A
2 | A$480 | A
,800 |
| Shipping @ A$4 | A
60 | A$600 |
| Fees @ 2.5% | A$45 | A
69 |
| Margin @ 30% | A$540 | A
|