Klaviyo vs Mailchimp vs Omnisend (AU pricing reality)

10 min · text · Intermediate

Klaviyo is not the only email platform. Mailchimp is cheaper. Omnisend has SMS built in. Brevo has better AU support. Today: real AU pricing 2025, deliverability track records, which integrates cleanest with Shopify, and the one decision that locks you in for 18 months.

Platform Comparison: Klaviyo vs Mailchimp vs Omnisend vs Brevo

The email platform decision matters because switching later costs time and deliverability credibility. Here is the real AU pricing and trade-offs.

Klaviyo — The Market Standard

Positioning: Premium email + SMS for ecommerce brands. Most integrated with Shopify.

AU Pricing (2025):

Free: up to 250 contacts
Starter: A