When the AU market caps your growth. The expansion playbook for AU → US → UK → EU, multi-currency operations, and the cross-market P&L reality.
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When to Add a Market — The A$50k/Month AU Trigger
· 10 min · video
The signals: AU CAC inflation, AU saturation, AU operator bandwidth.
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AU → US Expansion — The 5 Things That Surprise Operators
· 11 min · text
CPM differences, returns culture, sales tax, shipping speed, holiday calendar.
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AU → UK Expansion — VAT, Royal Mail, Brexit Aftermath
· 11 min · video
The VAT registration, the OSS scheme, the Royal Mail SLA reality.
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Multi-Currency Storefronts in Shopify
· 9 min · text
Markets vs separate stores, FX handling, the customer-experience trade-off.
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Localised Ad Creative — Voice, Phrasing, Pricing
· 12 min · video
AU vs US vs UK creative variants, the localisation playbook, the pricing psychology.
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Customs, Duties & Importer-of-Record (the boring bits that matter)
· 10 min · text
The customs brokers, the duty calculator, the IOR decision tree.
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Multi-Market Inventory — Where to Hold Stock
· 11 min · video
The single-warehouse vs distributed-warehouse math, the lead-time trade-offs.
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Reading Cross-Market P&L (which market is actually paying)
· 12 min · interactive
The per-market contribution margin, the cannibalisation analysis, the kill-or-double-down decision.