The 30-60-90 Audit — When to Pivot vs Persist

Pass: Repeat rate ≥ 5%. Customers are coming back. Keep the product.
Fail: Repeat rate &lt; 2%. This is a novelty product or a one-trick pony. Pivot or kill.

9 min · interactive · Beginner

Day 30 has arrived. You have 47 orders, ROAS of 1.1x (barely break-even), and repeat rate at 12%. Your friend's product hit A$8,000 profit by now. Is yours broken, or just slow? The answer lives in three binary questions answered at day 30, 60, and 90.

The three checkpoint audit framework

By day 45, you have enough data to make an honest decision: keep pushing this product, pivot the product (different market, different price, different positioning), or kill it and move to a new product entirely. The operators who win are the ones who use a systematic framework instead of emotion or hearsay.

A Brisbane operator summarized it after her second product hit A$45k revenue: "I killed product one at day 20 because I panicked. Product two I kept until day 45 despite losses, hit the checkpoint audits, and kept going. By day 90 it was doing A