Skip to content
Majorka
Loading…
5-50 chargeback fee, and rates your merchant account negatively.

The Stripe chargeback ratio formula:

Stripe's automated systems are aggressive in 2026. Many AU dropshippers received "your account is at risk" emails after a single bad month at 0.9% chargeback rate.

What causes chargebacks

Five primary causes account for 80% of dropshipping chargebacks:

  1. Slow CS response times. Customer waits 48+ hours for a response, gives up, files chargeback (35% of cases).
  2. Late delivery without proactive communication. Order takes longer than advertised; customer assumes scam (20%).
  3. Product not as described. Customer feels misled (15%).
  4. Friendly fraud (customer doesn't recognise charge). Customer didn't remember buying or thought it was their partner; reflexively disputes (15%).
  5. Actual fraud. Stolen card or fraudulent order (15%).

The first 3 causes — accounting for 70% of chargebacks — are entirely within your operational control. Fix CS response times, communicate proactively about shipping, and write accurate product descriptions, and chargeback rates drop below 0.5%.

The prevention stack

Three layers of chargeback prevention:

Layer 1: CS response times (Module 16.1). 4-hour SLA. Customers who get a fast response don't escalate to chargebacks. This single fix accounts for 35% of chargeback prevention.

Layer 2: Proactive shipping communication. Send 3 emails per order:

Customers who receive proactive updates file chargebacks 60% less often than those who don't. Klaviyo handles this automatically.

Layer 3: Soft descriptor on Stripe. "Soft descriptor" is the line that appears on customer's bank statement. Default Stripe descriptor is your business name. Custom descriptor can include phone number or email for direct customer contact.

E.g., "BRAND.COM 0298765432" instead of "Stripe.Charge"

A customer seeing "BRAND.COM" with a phone number is much more likely to call you before disputing than if they see a generic charge they don't recognise. Drops "friendly fraud" chargebacks by 50%+.

Configure: Stripe Dashboard > Account Settings > Statement Descriptor > Customise.

When a chargeback hits

If a chargeback is filed:

Hour 0-24: Investigate.

Hour 24-48: Decide whether to fight or settle.

The math: a fought chargeback costs A

5-25 in fees regardless of outcome. A lost chargeback costs A$30-50 in fees. The decision is mainly about chargeback ratio impact, not money.

The dispute submission template

When fighting a chargeback in Stripe:

Stripe's dispute submission form has structured fields. Provide 6-10 pieces of evidence per dispute. AU dropshippers winning 50%+ of disputes typically submit thorough evidence within 48 hours.

!Stripe dashboard showing chargeback queue with dispute resolution status and evidence upload Chargeback management is the difference between a healthy Stripe account and a closed one. Photo: Unsplash / NEONBRAND.

Stripe risk-rating signals

Beyond chargeback ratio, Stripe monitors:

0k/month to A$60k/month in a single month triggers automated review.
  • High-risk product categories. CBD, supplements, weight loss products, "healing" products — all elevated risk.
  • High-AOV without history. A new account suddenly processing A