Campaign Structures That Don't Blow Your Budget

Days 1–3: 0–30/day (verify the win is real, not luck)
Days 4–7: $35–45/day (increase 20%, monitor CPA)
Days 8–14: $50–70/day (another 20%, watch for fatigue)
Days 15–30: $80–150/day (scale if ROAS stays &gt; 1.5, CPA stays below ceiling)
Day 30+: 00–500/day (full acceleration with creative rotation)

11 min · text · Intermediate

Blowing $500–2,000 on an untested campaign structure is the second-most expensive mistake in dropshipping (first is picking the wrong product). Today we build a structure that survives contact with reality.

The testing pyramid: from hypothesis to scale

Meta campaigns live in layers. Most beginners build a flat structure - one campaign, one ad set, three creatives,