Once the ads are live, the entire game is reading numbers correctly. This module is the spreadsheet you wish you had on day one.
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The Metrics That Actually Matter (and the ones to ignore)
· 10 min · text
A brutal hierarchy: profit > ROAS > CPA > CPC > CTR > everything else.
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Building a P&L That Tells the Truth
· 12 min · text
COGS, ad spend, shipping, app fees, returns, chargebacks — the real number.
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Attribution — What iOS14 Broke and How to Work Around It
· 11 min · text
UTMs, Shopify attribution, post-purchase surveys — what to actually trust.
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The Kill/Scale Decision Tree
· 10 min · interactive
Exactly when to pause a product, when to push, when to rebuild creative.
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Managing Cashflow When You Are Scaling Fast
· 9 min · text
Stripe reserves, Shopify payouts, float management, and avoiding margin traps.
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Automating the Boring Parts With Majorka Alerts
· 11 min · interactive
Price alerts, velocity alerts, supplier alerts — how to stop staring at dashboards.
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Building Your Operator Dashboard (the 5 charts that matter)
· 10 min · interactive
The minimum viable dashboard: revenue, ROAS, CPA, profit, returns rate.
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Weekly Operator Review — The 60-Min Ritual
· 8 min · text
The Monday-morning ritual that tells you what to kill, scale, and ignore.