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Module 07 — Analytics, Metrics & Scaling Decisions
Automating the Boring Parts With Majorka Alerts
11 min · interactive · Advanced
Price alerts, velocity alerts, supplier alerts — how to stop staring at dashboards.
Module 07 — Analytics, Metrics & Scaling Decisions
Once the ads are live, the entire game is reading numbers correctly. This module is the spreadsheet you wish you had on day one.
Lessons in this module
- The Metrics That Actually Matter (and the ones to ignore) · 10 min
A brutal hierarchy: profit > ROAS > CPA > CPC > CTR > everything else. - Building a P&L That Tells the Truth · 12 min
COGS, ad spend, shipping, app fees, returns, chargebacks — the real number. - Attribution — What iOS14 Broke and How to Work Around It · 11 min
UTMs, Shopify attribution, post-purchase surveys — what to actually trust. - The Kill/Scale Decision Tree · 10 min
Exactly when to pause a product, when to push, when to rebuild creative. - Managing Cashflow When You Are Scaling Fast · 9 min
Stripe reserves, Shopify payouts, float management, and avoiding margin traps. - Automating the Boring Parts With Majorka Alerts (this lesson) · 11 min
Price alerts, velocity alerts, supplier alerts — how to stop staring at dashboards.