The channel most dropshippers ignore — and where the patient operator builds defensible CAC. PMax, Shopping, Search, and the AU-specific quirks.
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Google Ads in 2026 — PMax, Standard Shopping, Search
· 12 min · video
The three campaign types, when each wins, and the order to launch them.
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Setting Up Merchant Center for AU/US/UK Markets
· 11 min · text
Feed setup, multi-market storefronts, the GTIN trap, AU policy specifics.
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Performance Max Campaigns — When They Win, When They Burn
· 13 min · video
The black-box reality, asset groups, search-term insights, and the kill thresholds.
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Standard Shopping — The Surgical Tool You Should Master
· 12 min · video
Negative keywords, bid adjustments, audience layering — the manual control PMax does not give.
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Google Search Ads for Branded Defence and Competitor Capture
· 9 min · text
When to bid on your own brand, when to bid on competitors, AU-specific compliance.
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Reading Google's Auction Insights and Quality Score
· 10 min · video
The metrics that decide your CPC, the levers that move them, the diagnostic playbook.
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Cross-Channel Attribution — When Google Steals Meta's Credit
· 11 min · video
The double-counting problem, GA4 default attribution, the post-purchase survey fix.
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Scaling Google Ads From A$30/day to A$300/day
· 12 min · video
The budget-cadence playbook, the asset-volume threshold, the diminishing-returns curve.