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Module 13 — Google Ads & Shopping
Scaling Google Ads From A$30/day to A$300/day
12 min · video · Intermediate
A$30/day in Google Ads feels safe, sustainable, boring. A$300/day feels like scaling. Most dropshippers never make the jump because they think the playbook is "just increase budget." It is not. The scaling curve has three phases, a cliff, and a hard stop. Today we map all of them.
The scaling curve: A$30 → A$300/day over 90 days
Google Ads (Shopping + PMax + Search combined) follows a predictable scaling path if you follow the gates.
| Phase | Spend/day | Duration | ROAS | Notes |
|---|
| 1. Proof | A$30–50 | 7–10d | 1.8–2.2x | Single product, Standard Shopping only |
| 2. Multi-product | A$50–100 | 14–21d | 1.5–1.8x | Add PMax, test 2–3 more products |
| 3. Scaling | A
00–300 | 21–45d | 1.3–1.6x | All channels, full catalog, creative rotation |
| 4. Diminishing returns | A$300+ | Day 45+ | <1.3x | Audience saturation, CPM inflation, lower ROAS |
The climb from A$30 to A$300 takes 60–90 days if you follow gates. Jumping straight to A$300 fails 80% of the time (unproven product, no creative pipeline, no attribution).
Phase 1: Proof (A$30–50/day, 7–10 days)
Goal: Prove a single product works in Standard Shopping.
Campaign structure:
- 1 Standard Shopping campaign
- 1 product (or product category)
- Budget: A$40/day
- Expected: 3–5 conversions/day, ROAS 1.8–2.2x
Gate to Phase 2: 7-day rolling ROAS > 1.5, cumulative conversions > 25
If gate is not met: Product is not ready. Test different product or angle, do not scale.
Real example: A Melbourne operator tests a posture corrector