Reading Google's Auction Insights and Quality Score

Click-Through Rate (CTR): How often your ad is clicked when shown (%)
Ad relevance: Does your ad copy match the keyword? (Google's assessment)
Landing page experience: Does your landing page match the ad promise? (Google's crawl)

10 min · video · Intermediate

Quality Score is the number between 1–10 that decides whether your CPC is A$0.50 or A$5.00. Most operators never check it. Today we decode it, read Auction Insights, and show you the three levers that move it.

Quality Score: the CPC multiplier Google hides

Quality Score is Google's rating of your ad quality, keyword relevance, and landing page experience. It is a 1–10 scale.

How it affects your cost:

Quality Score	Relative CPC	Real AU example
10 (excellent)	0.5x (50% discount)	Keyword bid A