00Brand
Numbers you can stand on.
Majorka reads real order counters, so the brand carries the same promise: exact, alive, and impossible to fake. This page is the single source of truth for how we look and sound.
01The mark
The Tape: one continuous line, laid into an M
The rails. Two parallel verticals: the fixed record. Steady, grounded, always the same width apart.
The fold. One continuous stroke folding through the center: a strip of ticker tape laid down in a single pass.
Primary mark
Default. App icon, favicons, avatars.
On ink
Dark surfaces and photography.
Mono glyph
Single color when print demands it.
Lockup
Navigation, documents, partnerships.
02Color
Every color is a data state
Color is never decoration. Blue is a verdict, green is money, red is a flatline. Click any card to copy its value.
03Typography
One workhorse, one scalpel
Geist: everything
Aa
32,077 orders counted across 23 stores
Headlines, UI, numbers, body. Tabular figures always on for data, tight tracking on display sizes.
font-sans · weights 400 / 500 / 600 / 700
Instrument Serif: the accent
Aa
the one word that earns emphasis
Italic only, one or two words per headline, never for body or UI. It marks the moment of judgment in a sentence.
font-serif · italic 400 only
04Voice
We sound like the analyst, not the guru
Counted, not estimated
We say what the data reads, never what a model guesses. Numbers are exact, sourced, and time-stamped.
Verdicts, not vibes
Every screen ends in a decision: scale, watch, or skip. We never leave the user with "it depends."
Anti-hype
No rocket ships, no lambos, no guru energy. The most exciting thing we show is a real order counter going up.
Respect the seller
Our users run real businesses. We write like a sharp analyst on their team: brief, direct, zero fluff.
05Assets
Take the files, skip the guesswork
Official SVGs — scalable, tiny, and exactly the marks we ship. If you write about Majorka, please use these instead of screenshots.
