Break-even ROAS calculator

Enter your real costs and see the exact return your ads must hit before a single order makes money. Most sellers find out this number too late.

$
$
$
%

Stripe/PayPal usually take 2.9% + 30c

$

Packaging, app fees, VA time

Key metrics

Workable

1.85

Break-even ROAS

Max cost per sale
$18.94
Profit before ads
$18.94
Gross margin
54.1%

Price breakdown

54.1%

Margin

  • Profit + ads54.1%
  • Product cost27.2%
  • Shipping12.9%
  • Fees + other5.9%

You're set. Your ads must return 1.85x to break even — you can pay up to $18.94 per sale and keep a 54.1% margin.

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