[ Store tracker ]
Know what a store launched since you last looked
Track any advertiser and get its new ads, testing batches, landing pages, opening lines and stack on one page, with a +N new since you last looked pill that does the remembering for you.
[ Core capabilities ]
What Store tracker does
Active ads, in library, new in 30d, summed reach, median ad life, a 90-day live-ads vs launches chart, the media mix and the daily catalog snapshots.
[ How you use it ]
Store tracker, in four steps
- 01
Track a store
Hit Track brand on any ad in the ads library or Track store on a shop page. The store appears in your tracked grid with the Meta ads already indexed for it.
- 02
Come back to the pill
Each card shows +N new since you last looked, or the date of the last launch when nothing is new. Sort the grid by New (1d), New (7d), New (30d) or Active ads.
- 03
Read the batches
A batch is a day on which the store first showed two or more ads. The format mix and the best ad by reach tell you what they were testing and what won.
- 04
Steal the structure, not the ad
Landing pages show where the traffic goes, Copy shows the lines they keep re-using, Stack shows what the storefront runs. The top ads grid opens each creative in the ads library modal.
[ What’s measured vs estimated ]
Every number on this surface, with where it comes from
Where there is no measurement, the product shows nothing rather than a guess. The labels below are the ones on screen.
- MeasuredA count or a value read from the source.
- ReconstructedRebuilt from measured dates; labelled where shown.
- EstimatedDerived where the platform discloses nothing; labelled est.
- ModelledComputed from a stated method; carries an info hint.
- Active ads
- Meta's own running-ads count for this advertiser at the last crawl.
- New ads 7d / 30d
- Ads first seen in the window. Launch dates are day-granular, so 1d means today or yesterday.
- Live ads vs launches, last 90 days
- From the ads we have indexed: an ad counts as live from the day we first saw it until the day it was last seen running. Ads we never indexed are not in this line.
- Summed reach
- Labelled "estimated", or "includes Meta-disclosed" when any ad in the sum carries real reach.
- Median ad life
- Median days running over the indexed ads.
- Testing batches
- Grouped by the launch date we recorded, not the advertiser’s own schedule.
- Catalog orders / 30d
- Daily store snapshots sum catalog metrics across the products we index for the domain; orders are modelled from listing data and revenue is a sum of per-product estimates.
- Tech stack
- Detected from the storefront’s public code.
[ Keep going ]
Related features and free tools
- FeatureAds libraryEvery Meta ad links to its own Ad Library page. Days running, duplicates and the rank by reach sit on the card, so you read a winner from evidence, not from a badge.Open
- FeatureStore profilePlatform, currency, locale, catalog size and age, best sellers, pixels, socials and tech stack sit above the store’s twelve-month ad chart, its Meta ads, its products and the shops that run the same playbook.Open
- Free toolCompetitor ads finderActive Meta ads for a domain, from our own index.Open
- Free toolShopify apps detectorThe apps a storefront exposes in its own code, by category.Open
The cap depends on the plan and is shown on the page as "N of cap tracked". Tracking is immediate and so is untracking.
The number of ads first indexed after your previous visit to that store’s tracker page. Open the page and the counter resets; the card then shows the date of the last launch until something new arrives.
No, and it says so. It is reconstructed from the ads we indexed: live from first seen to last seen. Ads we never captured are not in the line, which is why it is drawn as a reconstruction rather than a count.
Not here. The Copy tab is the written primary text only, deduplicated by opening line. Video transcripts are available per ad from the ads library detail.
Because we have not seen it first-launch two or more ads on the same day. A batch needs a day with at least two first-seen ads.