[ For creative strategists ]
Hooks, formats and angles that are still being paid for
Opening lines ranked by how many ads reuse them and how long the longest ran. Format mixes per store and per testing batch. Creators whose audiences actually react.
[ What you do with it ]
Three jobs, three surfaces built for them
- Store trackerOpening lines with usage statsThe Copy tab on a tracked store lists each ad’s opening line deduplicated, with uses, longest run and first seen. Lines that keep getting reused are lines that keep getting funded.See Store tracker
- Ads libraryTranscripts and formatsOpen any ad for the primary text, the landing page and a video transcript. The media mix on a store and the format split per testing batch show what they lean on.See Ads library
- CreatorsCreators who get reactionsThe creators directory lists TikTok accounts by niche and size band with a measured engagement rate, and only lists accounts whose audience actually reacts.See Creators
[ A week with Majorka ]
Five working days, one surface a day
- Monday
01 · Lines
Copy tab on three tracked stores. Collect the ten opening lines with the most uses into a board note.
- Tuesday
02 · Formats
Testing batches for the same stores: how many video, image and carousel per batch, and which format produced the best ad by reach.
- Wednesday
03 · Transcripts
Ads library, Long-running, video only. Pull transcripts for five and mark the first three seconds of each.
- Thursday
04 · Creators
Creators directory, your niche, Micro band, Best engagement. Shortlist six to a collection with their best videos.
- Friday
05 · Concepts
Three concepts, each with a reused line, a format the batches favoured and a creator who could carry it. Hook generator for variations.
[ Start free ]
Related features and free tools
- FeatureStore trackerTrack any advertiser and get its new ads, testing batches, landing pages, opening lines and stack on one page, with a +N new since you last looked pill that does the remembering for you.Open
- FeatureAds libraryEvery Meta ad links to its own Ad Library page. Days running, duplicates and the rank by reach sit on the card, so you read a winner from evidence, not from a badge.Open
- FeatureCreatorsReal accounts pulled from the posts we index, ranked by followers, average views, engagement or posting volume, with the one estimated panel labelled as estimated.Open
- Free toolHook generatorOpening lines built from ads that lasted.Open
- Free toolCompetitor ads finderActive Meta ads for a domain, from our own index.Open
- Free toolAd test budget calculatorTurn your margin into a kill rule for losing ad sets.Open
[ F.A.Q ]
Questions creative strategists ask
Can’t find your answer? Email support and a human replies.
They are the first line of the written primary text, deduplicated. We call them opening lines rather than hooks because they are the copy, not the first seconds of the video; transcripts cover that per ad.
TikTok captions are used when the platform publishes them; otherwise a transcript is generated on request from the video and cached, so the second open is instant.
No, it is measured over the posts we indexed: likes plus comments plus shares divided by views, averaged. Accounts below 1.5% are not listed as creators.
You can see every ad we indexed for it, with first and last seen dates, plus the reconstructed live-ads line. Ads that ran before we indexed the store are not in the history, and the chart says so.